The above screenshot from the Pearl and Dean website will help us when targeting an audience. This is because it shows what type of people and ages may watch horror films. Firstly when looking at the age groups it shows that the majority of 57% that watch horrors like this are 15-24. Taking this into consideration when coming to planning and creating our own horror, we would make sure that we give it maybe a 15 rating so that it also appeals to this age segment. Horrors in general target a small percentage more of men to women, as shown above women that watch this is 41% although men are 59%. This is helpful as when coming to our trailer we know that we need to use both male and female roles to attract both sexes, it also shows that men are not thrown of watching a horror even if the main character is a woman. It also explores that the class that watch Horrors are generally DE and C2. This means that mostly semi-skilled to skilled manual workers watch Horrors. However a proportion from each class segment do watch it so we would be targeting all. This may effect our choice of location of where to film as some Horrors such as One missed call, are in wealthy areas with big houses. However others are in streets and maybe don’t even show houses and everyday living. This will help us with ours as I feel a everyday middle class will attract the majority of these classes and will shock an audience more.
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