Target Audience Pearl and Dean (Saw 1 )

The Pearl and Dean website allows us to see the target audience, which Saw is trying to attract. Through using categories of age, gender and class shows us a wider range of a target audience in that their are alternating factors to who the film is aiming to attract, it is not just one or the other but all three go into account. The age group shows that the majority of the viewers are 15-24 (60%). This fits in the certificate of the film being a 15, and that why the ages below show 0%. The target age group has been set at teenagers and young adults due to their young impressionable minds on the films, they are less likely to be disturbed by the film or find it offensive. The target gender is male being at 67%, this is because men are typically more attracted to horrors. Even though in our trailer it may attract females because of the all girl cast, because of the male attraction to horrors, our idea will be successful in that both genders will be attracted to the film by the trailer. According to demographics on the Pearl and Dean website class C1 make up the majority of the audience followed by DE, with the percentage of 42% and 30%.