We also done research on the BBFC looking at cases on films that caused an outrage and looking at the classification ratings so that we knew what to classify our film under. We decided to classify it a 15 as we felt that our trailer being a horror would show some strong violence and language, and aggression that would not be suitable for under 15's.We also decided to classify it a 15 so that we could attract a bigger audience for if we classified it an 18 and had stronger scenes others that were younger would not be able to see it therefore downloads and copyright may become a problem in this case.
The above screen shot is from the Pearl and Dean website this helps us to identify when creating our poster and trailer what audience we are trying to target. It shows what age, gender and class might watch a horror alike what we are planning to make. On looking at this it shows that 55% of 15-24 watch horrors therefore when it comes to classifying my horror trailer I feel that a 15 certificate would be the best, as then we can apply to a wider range. It shows also that more women than men by 2% watch this. 51& of women enjoys this sort of horror than men. This I feel is good for I know that we are attracting both sexes and that they will not be thrown away from a horror just because maybe its all women or men. Lastly it shows that the class that mostly targeted is C1, this shows that lower middle class workers are attracted to this sort of horror the most. These are small business owners, managers and supervisors, however they do attract a much wider range of class to therefore we will be targeting skilled workers as well.
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